Placing two letters together in this way can create negative space and another shape.
Due Date:
One day
Project:
Typeset the initials of your name (or for a company that has two or three initials).
Create a logo (a visual identifier) for yourself by having the letters of your name form a symbol. Be aware of the negative space you are creating in the process, and think about the image you are projecting with this symbol.
Do at least 5 treatments in black, then make some variations in color.
Your objectives are:
- to make connections between the physical characteristics of the letters;
- to create new interesting negative space; and
- to create an overall design that is unified and looks like a symbol.
Demonstration:
- Selection of letters
- Making connections between parts
- Looking to create interesting negative space
- Converting type to outlines
- Eliminating awkward “jogs”
- Adding, removing, adjusting anchor points – shifting angles
Color:
Once you have completed five treatments in black, create some color combinations – make a few full color personal letterform logos from the black designs.
(Project from Graphic Design on the Desktop, by Marcelle Lapow Tour)
Media:
Adobe Illustrator
To turn in:
- Unlock all
- Select all
- Type -- Create Outlines
- Save As: “letterform yourlastname.eps” in EPS format (to your Desktop)
- Drag file into the Graphic Design network folder
Grading Criteria:
CONCEPT
Clear Communication of Idea
Inventiveness
DESIGN
Well-Chosen Typeface
Image has Visual Impact
CRAFTSMANSHIP
Skillful use of tools of Illustrator
WORK HABITS
To Start:
Type your initials independently of one another. Copy and paste them several times. Try versions with all caps, all lower case, and a combination.