Corporate Identity (Branding)

Project:
Using Adobe Illustrator, incorporate your logo design into a corporate identity that includes the following:

• letterhead (stationary)
• envelope
• business card
• product label
• (other)

Objectives:

• Apply the principles of good design
• Communicate the “personality” of a company
• Create a cohesive set of usable documents

Materials:

• Adobe Illustrator

Grading Criteria:

• Design (Visual Impact)
• Technical Quality
• Personal Investment

To Start:

1. View and discuss professional brand identity design
2. ​Develop color scheme for stationary
3. Select typefaces
4. Create motifs and additional graphics
5. Experiment with different arrangements
6. Use the provided templates for the business card and envelope. You can adjust them as necessary.
   
   

References/Resources
https://www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
https://www.behance.net/gallery/32158897/Brand-Identity-Design
http://www.draward.com/best-corporate-identity-design-packages-branding-projects/
https://designmodo.com/branding-design/
https://www.pinterest.com/cubicpromote/corporate-identity-design/